Welcome to IZABRATI — a celebration of choice, elegance, and resilience.

IZABRATI is a woman-led brand that blends tradition with modernity through handcrafted Indo-Western jewellery and hair accessories. Founded by Varsha Elizabeth James, IZABRATI is more than a brand—it’s a journey of strength and renewal. With a background in commerce and accountancy, Varsha channels her experiences of love, loss, and motherhood into every aspect of the business.

During a complicated pregnancy, confined to bedrest, she found herself searching for purpose. With just her phone and a spark of determination, she began researching how to build a business from home. What started with a few dress materials and modest sales evolved into a brand with heart—one that reflects her creativity, resilience, and belief in self-expression.

After experimenting with various products, Varsha discovered her true passion: jewellery that bridges cultures. IZABRATI’s Indo-Western designs are curated for women who want to feel elegant, empowered, and effortlessly themselves—whether they’re dressing for a celebration or simply embracing everyday beauty.

💎 What IZABRATI Means

The name IZABRATI means “to choose” in several Slavic languages. It reflects our philosophy: every woman deserves to choose her style, her strength, and her story.

Our collections are thoughtfully designed to honour that choice—with pieces that blend minimalist charm, sparkling accents, and timeless appeal.

🛍️ Our Journey

From humble beginnings to a growing brand, IZABRATI has been shaped by experimentation, learning, and love.

Our story began in April 2022, when we officially registered for GST and started selling on various e-commerce platforms under the name Belle Trades. With a modest investment and a practical mindset, we explored the market by offering dress materials. The results were mixed—not a loss, but not a breakthrough either. It was a phase of learning, testing, and understanding what truly resonated.

In 2024, a new vision emerged—one that felt more aligned with creativity, passion, and purpose. That vision became IZABRATI, a brand dedicated to Indo-Western jewellery and hair accessories that empower women to express their style with confidence and grace.

IZABRATI even stepped into the offline world through a boutique partnership, thanks to a dear friend whose support helped introduce our products to new audiences. Though the collaboration was brief, it affirmed our potential—and we remain deeply grateful for that chapter.

Today, IZABRATI stands as a reflection of resilience and reinvention. Every piece we create carries the spirit of a woman who chose to rebuild, reimagine, and rise.

🌷 Our Promise

We believe accessories are more than adornments—they’re declarations of identity. Every clip, every earring, every piece carries the spirit of a woman who rebuilt her life, one product at a time.

Whether you’re discovering IZABRATI for the first time or returning to explore more, we’re honoured to be part of your story. This brand was built with heart—and it’s meant to be worn with pride.

🌸 Join Our Story

Every purchase supports a woman-owned brand built on courage and creativity. Thank you for choosing IZABRATI. We’re honoured to be part of your journey.

Thank you for choosing IZABRATI.

Explore Our Stores

Visit our online store to browse our latest collection of fashion accessories. You can also find us on Amazon.

To Visit Our Online Store Click Here